We don’t teach hair. We teach salon industry domination.
You mastered technique — now it’s time to master the business.
From free downloads to in-depth education, I give beauty pros the tools to rise, lead, and own their careers.
Talent alone just isn’t enough.
Get our free guides:
“First-Year Survival Skills for New Stylists”
and
“The 10 Mistakes New Stylists Make (And How to Avoid Them)”
Master the Experience.
Build Your Success.
Everything you should’ve been taught — finally in one place.
Free Guides
Bonus Tools Included:-Say This! Not That! Salon Edition
-The Client Retention Toolkit
-The Perfect Consultation Blueprint
-The 7-Minute Content System
First-Year Survival Skills for New StylistsBeauty school taught you technique—but real success starts behind the chair. This guide breaks down exactly how to walk into your salon with confidence, professionalism, and a plan to grow. Includes ready-to-use scripts, money tips, mindset boosters, and 5 fast wins for your first 30 days.
Bonus Guide Included:
The 10 Mistakes New Stylists Make (And How to Avoid Them)Discover the most common business-killing mistakes and how to fix them.
No more guessing.
No more waiting.
Just real growth, fast.
FREE
The Ultimate Guest Experience ToolkitReady to raise your standards and wow every guest?3 Bonus Tools Included:-The 10-Minute Daily Flow
-The Loyalty Blueprint
-The Difficult Conversation Scripts Vault
-The Guest Experience Journey
-Copy of “The Guest Experience is the New Currency”
Our Education Program
The Salon Success Starter KitJust getting started—or starting over? This no-fluff kit gives you the foundational tools every stylist needs to stay booked, professional, and in demand.
The Client Magnet PlaybookTired of one-and-done clients? Learn 10 proven tactics to turn new guests into loyal advocates. (3 Bonuses Included)
The 90-Day Loyalty BlueprintRaise your rebooking rate and turn first-time guests into loyal clients
The Booked-Out Beauty: Part 1 – The 7-Day Growth ChallengeReady to get booked without burnout? This 7-day challenge helps you build momentum fast with simple, targeted actions that attract clients and boost visibility.
The Art of Salon ConnectionThis is more than a how-to—it’s a heart-forward approach to building authentic relationships behind the chair.
Five Ways to Increase Client RetentionDiscover five simple but powerful strategies to keep clients coming back again and again—without spending extra hours behind the chair.
Client Building SecretsThis guide gives you the step-by-step strategies to attract dream clients and turn them into loyal regulars who rave about your work.
The Salon Success BlueprintA proven framework for stylists and salon owners to create unforgettable client experiences that drive loyalty, referrals, and long-term revenue.
Essential Tools for Salon SuccessA plug-and-play toolkit for stylists and salon owners packed with scripts, strategies, and cheat sheets to elevate client experience, boost retention, and simplify salon success.
Here’s What Some Beauty Professionals Had to Say:
“Working with Dhani has been one of the best experiences of my career. It’s magic, seeing him work with clients.”
-Jodie S.
Top Nail Technician/Artist
TX
“I recommend this system to any hairstylist looking to build their clientele. I’ll continue to share this with my entire team.”
-Shantel K.A.
Stylist, Salon Owner
CT
Be Part of the First 50 Stylists Changing the Game
Get in on the ground floor of an exclusive group for stylists ready to:✓ Fix rebooking struggles (with my ‘Client-Keeping Scripts’)
✓ Stop undercharging (without losing clients)
✓ Trade burnout for booked-out weeks"
Not Sure Yet? Let’s Talk 1:1—Free
Prefer personalized help? Book a free strategy call.Things we’ll cover:✓ Pinpoint your biggest client leak
✓ Give you one actionable step to fix it
✓ Answer anything—no sales pitch
Meet the Mind Behind the Method
25 Years in the Industry. One Mission Now: Change It.
Hi, I’m Dhani Emery. I’m not just a stylist — I’m the educator, curriculum creator, and business mentor the industry didn’t know it desperately needed.With over 25 years behind the chair and a career that’s taken me from New York City to Minneapolis to San Francisco, I’ve done more than just survive this industry — I’ve helped shape it. I’ve educated for top brands like Profound Beauty, Matrix, and Goldwell. I’ve written salon education systems, built onboarding and assistant programs, created employee handbooks, and launched salon-wide transformations from coast to coast.I’ve seen firsthand how schools pump out talented grads with no clue how to build a business — and I got tired of watching them sink. So I built something different.This isn’t fluff. This is real-world business education for beauty pros who want real results.I’ve helped hundreds of stylists grow booked-and-blessed businesses, raise their prices with confidence, and finally feel in control of their careers. And now I’m handing you the blueprint.If you’re ready to stop winging it and start winning — welcome. You’re in the right place.
This isn’t about trends. It’s about domination.
Behind the Chair “Real Life”
From Panic to Professional: My Client Horror Story
A Client Asks For a Haircut You Don’t Feel Confident Doing….Now What???
Why Your Salon Guests Aren’t Coming Back - And How to Change That
5 Essential Tips for Elevating Customer Service in Your Salon
The “Exceptional” Salon Experience That’s Actually Trash
3 Loyalty Plan Ideas to Keep Clients Coming Back
The 3 Topics to Stay Clear of: a New Stylist’s Guide to Professional Salon Conversations
The Cringe Client: When You Just Don’t Click
If Your Calendar’s Full But Your Rebooking Rate’s Low
Is Your Salon Chair Feeling Like a Revolving Door?
3 Reasons your Clientele Isn’t Growing and What to Do Instead
They’ll Teach You to Cut Hair, But Not How to Survive: A Real Talk Guide for New Stylists
The Salon Culture No One Talks About (But Everyone Feels)
The Hidden Cost of No-Shows: How Missed Appointments Impact Your Stylist
5 Essential Tips for Elevating Customer Service in Your Salon
Why Every Stylist Needs a Little Chaos (And a Lot Color)
Feeling Stuck Behind the Chair? Here’s the real Reason - and How to Break Through
Overcoming the Fear of Losing Clients as a New Stylist
The Loyalty Checklist: Are You Doing These 4 Things to Build Unshakable Customer Loyalty?
The Emery Method™
We don’t teach hair. We teach domination.
© 2025 The Emery Method. All Rights Reserved.
New York, NY